Find Your Lane

On this road to a deal, finding a lane the artist fits in is a key component to his/her career.  Dealing with hip-hop, there are various lanes an artist can go down; street lane, LL lane, dance lane, conscious lane, and pop lane.  Once that lane has been found, you then stick to it and begin recording quality music that fits this lane.   While traveling this lane, finding what’s comfortable and what one is good at makes it easier for this lane to be traveled.  Staying in this lane is also a very important thing because no one wants to go 100 percent in a certain direction, or perceived to go in a certain direction, then all of a sudden switching from dance to a more conscious lane.   You then have confused those who choose or are trying to follow. 

When this lane has been found, appeal to those that are fascinated to this lane.  Wiz Khalifa is one of the smartest rappers with the biggest impact on those who smoke marijuana.  From day one with his entrance to the underground until now, he has appealed to those who smoke marijuana and has remained dedicated to the lane he chose to go down. 

Finding a lane also plays an impact on ones reputation.  Your reputation is something that should be guarded with your life.  “Reputation is the cornerstone of power.  Through reputation alone one can intimidate and win; once it slips, however you are vulnerable, and will be attacked on all sides, make your reputation unassailable (Greene, 2000).”  When building a reputation as an artist, your timeline plays a major role in this.  Going down a lane and sticking to the lane while building a reputation that compliments it makes it easier for an artist to have the certain credibility one needs, and should have to be known as a loyal and honest artist.