Image

Artist development involves molding an artist into a star and helping the artist create a quality sound that is commercially viable.  This goes hand in hand with creating the image of an artist.  Creating an image doesn’t necessarily mean the outward appearance and what the world see’s.  The artist must know who they are as a person first, and then as the artist; because there are two distinct differences, even though the artists is “one” person at the end of the day.  Creating an image plays a big part on what the world see’s, i.e. viewers and listeners of his/her music.  “The two things artists need to gain fans are (viewers and listeners) and frequency of reach.

The best way for a new or independent artist to gain frequency and loyalty from their fans is to know who they are, what they stand for and project that thru their music, look, design, and anything else that goes out into the public eye (Webb, 2009).”  This is just the outward appearance that stems off of what will be built from the inside out. 

Sticking with the image is also a key thing in gaining fans and creating a valuable image.  Build an image that one can protect and stick with that image one would want the public to see and remember.  Self-expression is just another term for image.  Pay attention to things around you and take heed to those things; commercials, articles, news relates things, and then apply them to the way you may carry yourself.  In musicbizacademy.com there were a few things that caught my attention and that I think will help in creating an image for an artist.  These things are: people don't get an impression from you; they get an impression from the image you project; educate yourself so that you can dictate your own style; create a point of view and direction by uncovering your imaging themes; and illustrate your themes and direction in the way you dress, accessorize, and act.